Again

Nature & Urbanity

Again is a ready-to-wear brand offering a mixed wardrobe inspired by the technical beauty of nature and the graphic poetry of the urban world. In anticipation of the brand's launch, its founder contacted us to define the brand's graphic universe and create its online store.

A family of symbols

Drawing on the aesthetics of postal parcels, we developed a graphic language somewhere between a notebook and a data sheet. At the same time, we created a series of symbols echoing the different collections and Again's core values. Evoking concepts such as the cycle, infinity and the organism, they enliven all communication media and consolidate the brand's identity across its multiple distribution channels. The online store presents the pieces available through a complete catalog, while offering an immersive experience in the universe of each collection thanks to detailed lookbook presentations.