Next Form

Next-Generation Design

During Paris Design Week 2026, HEAD – Genève presented NEXT FORM at Dover Street Market Paris, an exhibition conceived by its Fashion, Jewelry and Accessories Design Department.
On view from 17 to 20 September and produced in partnership with the Embassy of Switzerland in France and USM, the exhibition brought together work by Jewelry Design graduates alongside a selection of Bachelor’s and Master’s projects in Fashion Design.

Heritage in Motion

NEXT FORM’s visual identity is built on contrast. An ornamental, fluid and organic typeface meets a bold, direct and contemporary one. Two distinct voices, challenging and complementing each other. Heritage and renewal, delicacy and strength, brought into the same system.
This tension becomes the driving principle of the identity. Shifts of scale, bold compositions, image and type in constant interplay. A flexible graphic language that adapts to the diversity of the work while remaining instantly recognisable.
Red acts as a constant thread. Emblematic of Switzerland, it runs through every application as a chromatic signature. Bold in fields, sharp over imagery, it gives the system its energy, rhythm and presence. NEXT FORM finds its voice between what is inherited and what is yet to be imagined.