L’Oréal – Luxe Division

Contours, contrasts

L’Oréal Luxe’s offices in Levallois-Perret recently underwent a subtle transformation — a refined shift in how their identity is expressed. Clean lines and a contrasted palette now serve as a backdrop for a monochrome iconography celebrating the house’s most emblematic brands.

Rhythms, resonances

A series of precise gestures helped shape a shared environment — open, legible, and distinct from the pragmatic nature of the office itself. The brands move through the space like echoes — silhouettes, fragments, continuous lines — in a composition designed to let the space breathe. Balance is found in restraint: each element holds its place without weighing on the eye.