Nike – Art of Victory
Signage
Sport / Technology
2024
Nike at the Centre Pompidou
On the occasion of the Paris 2024 Olympic Games, Nike unveiled its exhibition "Art of Victory" at the Centre Pompidou, an iconic venue whose architecture inspired the creation of the first Air Max 1 nearly forty years ago. This exhibition traces the evolution and innovations of Air technology. It showcases 25 models from Nike’s archives, along with a series of futuristic designs created using artificial intelligence for some of the world's top athletes.
A unique experience
In collaboration with Random Studio and Nike, we designed the signage for the exhibition. Our mission was to ensure perfect consistency with the brand’s visual and graphic universe, while enhancing the immersive and unique experience of the exhibition. Particular attention was given to the hierarchy of information and the harmonization of all content, whether it was the different shoe labels, logotypes, or explanatory texts.
Client | Nike |
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Agency | Random Studio |
Industries | Sport / Technology |
Services | |
Deliverable | Signage |
Year | 2024 |
Credits | Creative lead : Jordi Van der Oord / Production : SATIS&FY / Photography : Tom Morgan (TDM SPACE) |