Nike – Calling All Runners

Icons in Motion

Balancing visual retrospection and technical foresight, Nike presents the Calling All Runners collection at its Paris House of Innovation, highlighting three iconic running and performance lines: Pegasus, Vomero, and Structure.

Narrative of Performance

In collaboration with Random Studio and the Nike teams, Studio Fables designed and adapted a series of campaign graphics throughout the store: posters, product labels, signage, and narrative displays. At the heart of the installation, three scenographic tables each retraced the history, technicality, and unique features of the three lines. Archival images, didactic installations, fragmented shoes, and optical works combined to form an immersive narrative of innovation in the service of performance.